About Us

Our Vision

To be the #1 wholesale distributor of specialized hockey tape worldwide.

Our Mission

To offer the highest quality products in our industry delivered through a network of retail outlets, primarily skating rinks, sporting goods stores and pro shops. We will offer these products with an absolute commitment to providing the highest level of customer service and customer satisfaction in our industry.

Background Information

PHAT TAPE, INC., established in 2001, is a wholesale distributor of specialized hockey tape headquartered in Jacksonville, Florida. PHAT TAPE distributes its products to over 200 retail outlets, including skating rinks, sporting goods stores, and pro shops, around the world. With the recent partnerships that have been established overseas, we expect to double the number of retail outlets in which we distribute our products to by 2011. To find out more about our partners, please click here.

Our Core Beliefs

PHAT TAPE President and CEO Joe Bertaccini has over 20 years of experience in the industry, mostly as a player. β€œI am committed to delivering the very best products for our customers,” Bertaccini says. β€œTo that end, I have developed our Vision, Mission, and Values to encompass that commitment. I invite you to take a few moments to read our Vision, Mission, and Values.”

Our Values


We are committed to strive for excellence in everything we do, and to provide the highest quality of service with everyone we serve.


We are committed to act with honesty and integrity in everything we do. In doing so, we will keep our promises and communicate with candor.


We are committed to treat everyone with respect and dignity. We will value individual differences and act in a caring and compassionate manner with everyone we come in contact with.


We are committed to work as a team and in a spirit of partnership and collaboration with everyone who is a part of the PHAT TAPE vision.